Technology should never get in the way of success. Unfortunately, it often does. People cannot find information or complete transactions because of confusing or cumbersome interfaces. When technology gets in the way, people become frustrated, need more training, become less productive, find work-arounds, or avoid using the product. It does not have to be this way. User-centered design is a proven process that reduces the risk of these problems and makes both you and your customers successful.
For any product to be successful, it must be aligned with the organization’s business objectives. It must also meet the needs and expectations of its users. User research can be done quickly to define your audience and provide essential insights into the best ways of meeting their needs. Then you can bring the user and business goals into alignment, so that by making your users successful, your organization achieves success.
In addition to understanding context, the design of successful user experiences requires familiarity with human factors—including how people think, perceive, and interact with technology. It also requires interaction design expertise. Design for Context applies a user-centered design process to produce tangible prototypes that illustrate recommended solutions. We iterate and refine the design through collaborative walkthroughs and usability testing. Our focus is on results—making sure the product works for your organization and your users.
When you commit to routine usability processes in your organization, the result is excellent service to your users and customers over the long term. Design for Context provides training and coaching to project teams to enable them to implement user-centered methods. We also consult with organizations about integrating usability into existing software development and quality assurance processes.
Copyright ©2008 Design for Context. All rights reserved.