Make people successful.
Technology should never get in the way of success. Unfortunately, it often does. People cannot find information or complete transactions because of confusing or cumbersome interfaces. When technology gets in the way, people become frustrated, need more training, become less productive, find work-arounds, or avoid using the product. It does not have to be this way. User-centered design is a proven process that reduces the risk of these problems and makes both you and your customers successful.
Understand your users’ needs.
We consider the full picture — who will be using the system, what they are trying to accomplish, and what might get in their way, as well as the organization’s business goals. User research can be done quickly to define your audience and provide essential insights into the best ways of meeting their needs. By making your users successful, your organization achieves success.
Design solutions that work.
We understand how people think, perceive, and interact with technology. We facilitate a user-centered process in which we refine the design through collaborative walkthroughs and usability testing. Our focus is on results — making sure the product works for your organization and your users..
Make usability routine.
When you commit to routine usability activities, the result is excellent service to your users and customers over the long term. We provide coaching and training to help your team develop usability and user experience design skills. We also advise on integrating usability into software development processes.