What is information architecture?

Information architecture is about structuring information in a way that is intuitive to users so it can be easily found, used, and even re-used across different devices and contexts. Thoughtful information architecture and taxonomy helps users navigate more easily to information. It also supports internal and external search, ensuring that users get relevant and accurate search results to support their goals. 

How do we organize information to improve “findability”?

Our team of information architecture experts focuses on the information, its use, and user intent for finding and using information. Working closely with your stakeholders and users, we clarify the context of use and inter-relationships of the data and information, and establish content hierarchy, based on user mental models. We recommend tagging and linking schemas to help users draw connections and move among pieces of information in a meaningful way -- allowing for both purposeful task completion and serendipitous discovery. 

How do we incorporate dynamic data into information architectures?

Thoughtful information architecture helps improve content management systems, content sharing, APIs, and semantic structuring for clarity. Through strategic use of structure and metadata, we help you to realize the full potential of your data, including interconnecting related ideas, creating visualizations and much more.

Our methodology includes 
  • Knowledge management strategy
  • Content and metadata analysis
  • Navigation design
  • Taxonomy/ontology review and design
  • Search integration
  • Semantic Web strategy
  • Structured information for both people and tools
  • Integrating content with applications
  • Emergent taxonomy/folksonomy