“The shortest distance between two points is a relevant keyword.” When users need information, the most direct path returns them to their task as quickly as possible with the knowledge needed to be successful. This requires us to design and write with an understanding of the user's context, task, and need. We then reduce seeking time by carefully defining the 'glue' between applications and supporting information. In this paper, I discuss some 'big picture' ideas for User Assistance practices: understanding the user's context, identifying relevant keywords, and integrating applications and content using techniques from the Semantic Web and Topic Maps.