Content creation and retrieval capabilities continue to improve, but for knowledge management, a gap clearly remains: How do we know what’s actually useful—and being used? That is critical in enterprise environments where “content” is often an array of files, documents, data and Web pages. Relevant insights are not measured in whole documents, but by what’s found inside, embedded in concepts and illustrations. While technology can semantically model concepts within content, and basic Web analytics can identify document “hits,” recognizing value comes from what people do with the information.